Unlocking the Future of Cultural Engagement: KERU, The Musée d'Orsay and Tezos Partnership

As the art world continues to evolve, the intersection of cultural places and cutting-edge technology creates new opportunities for art lovers and collectors alike. KERU’s Digital Souvenirs, and their collaboration with the Musée d'Orsay and Tezos is a testament to this transformation.

A New Era for Visitor Engagement

The Musée d'Orsay, renowned for its collection of Impressionist and Post-Impressionist artwork, has embarked on a groundbreaking collaboration alongside KERU, which works with French and international cultural sites to strengthen their ties with their audiences by providing visitors with unique, unprecedented experiences.

This partnership expands the museum's Web3 offerings by introducing digital souvenirs that commemorate the museum's exhibitions and celebrated artworks. One of the highlights of this partnership is the Van Gogh in Auvers-sur-Oise exhibition. Visitors purchase digital souvenirs that capture the essence of Van Gogh's masterpieces, immortalizing their experience at the museum in the form of a verifiable digital asset on the blockchain. According to the Musée d’Orsay’s website, “digital souvenir owners will also benefit from discounts at the Store and a whole range of unprecedented experiences, including an invitation to a vernissage, a dinner at one of the Museum’s restaurants, and, for the lucky ones, lifetime access to the Museum for two people.”

What This Means for Visitors 

For the new generation of visitors,, this collaboration represents a significant shift in merging traditional art with digital innovations that modernize how we interact with and appreciate culture. 

Together with the unique technology developed by Keru, the integration of Magic ensures that the experience is inclusive and accessible to a broader audience. By removing the technical barriers associated with blockchain technology, the project empowers more people to participate onchain, fostering a more connected and engaged community of art enthusiasts.

The Future of Art and Technology

As we look to the future, the partnership with the Musée d'Orsay is a prime example of how cultural sector and technology can create new possibilities. By leveraging the power of blockchain and simplifying the user experience, this collaboration not only celebrates the legacy of iconic artists like Van Gogh but also paves the way for a new era of digital art and collectibles.

Check out more on Keru’s site